– We’ve all been there before, and it’s not a good feeling.
You published your book, andyou worked so hard on it, but for some reason, you’regetting low to no sales.
So, in today’s video, we’re gonna address why are my books notselling on Amazon KDP? Stay tuned.
(heavy guitar music) This is Self Publishing with Dale, where you’ll learn topublish books that sell and build an unstoppable author brand, and I’d like to know, why do you think most indie authorsstruggle for sales anyway? Leave your honest comments down below.
Also, if you stick around to the end, I’ll give you a full action plan that’s sure to set yournext book launch on fire.
So your book isn’t sellingmuch, if any at all, so what gives? Are there certain things you can do, or certain things you can avoid, that way you can startto see more book sales? Well, I’ve got news for you.
There is actually a few indicators that we can focus on first and foremost, and I’m gonna give youthose five common issues of why your book isn’t selling.
The ad copy, regardlessof the price point, your book should definitely be selling, and one of the main reasons holding back the success of your book could be your book description, otherwise known as the ad copy.
We can always show, and we can always tell the customers what they can find withinthe pages of the book, but if we don’t give a compelling reason for people to part ways withtheir hard-earned dollars to purchase our work, quite frankly, they’re just gonna go to anotherbook that will compel them.
But how exactly do you dial in the ad copy so that way people are more than willing to part ways with their money? I recommend you check out these two books from independent authors, Brian Meeks, Mastering Amazon Decriptions, or Bryan Cohen’s How toWrite a Sizzling Synopsis.
These two paint a really good picture, and give you a better ideaof what you’re looking for, so that way, it doesn’tmatter the price point, people are going to purchase your book.
Price point, I know thisseems kind of in contradiction to the very first point, but quite frankly, here’s the thing, is weall are trying to craft a better ad copy, but in the interim, what we need to be is realisticabout our value proposition.
That value propositionis gonna come in the way of the book description, and if it does not line up with that price point, well quite frankly, people are going to say, deuces, I’m outta here, I’m gonna go check out another book, so be real with what you have to offer within your book description.
If for some reason, it’s not dialed in, you may have to adjust thatprice point accordingly, because that unique value proposition that you paint within the book description is going to have an effect on what people are willing to spend.
Now, by no means am I telling you to drop your books down tobargain basement prices, so that way you can reallyboost your best seller ranking within the Amazon Kindle bookstore, or a bookstore in general, but you may want to take astep back and think about where your price point shouldbe according to what you have to offer within the contextof the book description that you currently have.
Book cover, oh my goodness, so many indie authors haveapproached me and said, hey, I don’t understand this, why are my books not selling, and then they send me onover to their product page, and I’m horrified to see their cover.
Here’s the deal, folks.
People do judge books by their covers, and quite frankly, they’renot willing to spend time, much less their money, on a book that does not have a good cover on it, and let’s face the facts, you might be a great writer.
You could even dial in yourprice point just perfectly, and your ad copy is on the money, but if your book cover is hit, or it looks completelyJOJO, quite frankly, people are going to pass, and here’s the thing, if you are a writer, stick to writing.
Find a good, professionalbook cover designer who knows precisely whatyour market’s looking for, and what they are willingto spend money on.
I get it, you wanna do it all yourself, and I’ve been there too.
But here’s the thing, DIY-style book covers aren’t going to get your book sales going like you think they should, and you may be able tosay your writing’s great, and that’s fantastic, and maybe some of your readerssay your content is awesome, but let’s be real here for just a second.
If your book sales are notvery good, if any at all, then you may wanna lookat that book cover again and consider investingin a good book designer to take care of the heavy lifting for you.
The competition, there are so many super competitive niches out there, including spaces likechildren’s books, self-help, fitness, among many others.
If you’re positioning yourself within a hyper-competitive niche, and publishing and praying, and hoping for the best, well quite frankly, you aresetting yourself up for failure.
What I would recommend is if you do get into a competitive niche, be prepared to put in the work.
It took me quite a bit of time before I could actuallybe heard above the noise within the fitness space, but to be honest with you, some of my footings kindof fell a little bit since I’ve been doing a lotmore video content creation.
I’m not focusing on that fitness brand.
I’m okay with that, butone thing I would say is I at least have a bit of an advantage over other people thatjust publish one-and-done.
What is that edge? Well, it’s a brand, and an author brand is a bitof a promise to the readers, a bit of an expectation, if you will.
What can your readers come to expect when they’re coming backto you for other iterations or different versions of yourbook, or future publications? Far too often, I seesome authors out there that believe that a brandis just simply your name and your pretty face.
Well, your brand also includesa little bit of that promise of what readers can come toexpect, so if you’re finding that sales are not quitewhere they should be, but you’ve published numerous books, what you need to do is go back and review your current catalog.
If you’ve got a were-bearshapeshifter romance book, and then your next book is ahome workout plan for seniors, and then your next book is a poetry book, and it’s all underneaththe same author brand, well then the issue isyou’re not really dialing in precisely what your readerscan come to expect of you, and don’t make the mistakeof comparing yourself to someone like a Stephen King.
Yeah, Stephen King can getaway with something like that, because he’s a fairly prolific author who actually has quitean immense following, but for you, I would just really recommend that you get clear onwho your audience is, how you’re serving them, and how you can continue to serve them to build that larger author brand.
Once, when you get to a very wide reach, then you can pivot to other things that you wanna experiment in.
Marketing and promotion, goneare the days of publishing and praying for the best.
We used to could just go and find a niche that was low competition, and it was real easy, we could just publish one book, and then make money hand and fist.
Well, those days are gone, folks.
I’m gonna be very real here with you.
You need to get honest, and you need to build some self-awareness about what your books aregoing to deliver to the world, and now you have to get out to the world and tell them about it.
That’s where good marketingand promotion come into play.
If you can get out on a consistent basis, and advertise that book, beit through paid advertising or various other marketingand promotion strategies, and speaking of marketing and promotion for self-published books, I actually have a fullvideo series on that.
We’ll give you a couple unorthodox ideas as well as some of the traditional ones that have worked for me andother indie authors, too, so without any further ado, I’ll see you over in the next video.
If you aren’t familiar with how to use Facebook ads properly, you’re not alone.
I have a tenuous grasp on the fundamentals ofadvertising on Facebook, and.